
Somewhere in the body of the press release, it's a good idea to have a quote from someone involved. You can use the next body paragraph of the book launch press release to expand upon the "why" aspect of the news angle (why your book is timely or relevant, or why people should care about its launch), or you can use this area to simply provide further details. The first paragraph of your press release body should briefly answer the questions of who, what, when, where, and why. While a summary can be used in either online or offline press release distribution, if you're distributing the release offline (such as via fax), you can substitute the summary for a one-line sub-heading.Ĭity, State - Date - The body of your press release starts here, on the same line as your dateline (the location and date). Write a two to four sentence summary of your news angle here. Your Press Release Heading / Title Here (remember: catchy, not cutesy!) Each section of the book launch press release template offers an explanation of the type of content or information you should include. Here is a free sample press release template which you can use to announce the launch of a new book. And you're free, of course, to add your own little touches.Press releases can be an important component of a book publicity campaign. You can see exactly what the press release is supposed to look like when you're done. Each template was created from the sample it accompanies. It gives you an unfair advantage with excellent samples and tips. This kit is ideal for both Fiction and Non-Fiction books-and perfect for all genres.ĥ. It works for your books (no matter what you write). A complete, well-written press release says, "I know how to play the game, and I'll make your job easy."Ĥ. Because Joan worked for many years as a newspaper editor and reporter, she'll tell you how to make it drop-dead easy for journalists to cover you and reviewers to read your book.



You'll save hours of time and aggravating guesswork.ģ. Just substitute your own words, following Joan's instructions. Every template in the press release kit can work for any author. It will save you an incredible amount of time. You can feel confident that each release includes all the important details.Ģ. These templates cover most essential situations you'll encounter on your book marketing journey. Press releases are essential for every book you want to sell, event you host, accolade you achieve, and review you get.

It will give you a complete arsenal of press release tools.
